When you first integrate to Amplify, you're asked to create an organization keyword. Your keyword can be texted to 84882 by individuals* wishing to initiate a subscription or, if already subscribed to Amplify, to on-demand request a link to your current events.
*Currently available for US subscribers only
The Keyword You Create
Organization Keyword - people can text your organization keyword in to subscribe to Amplify and receive a listing of your events from which they can immediately purchase tickets. When a customer has subscribed through you, you are able to find them in your Contacts database and send them Amplify messages to market and sell your tickets.
HELP - subscribers can text in keyword "HELP" to receive a message that contains information about how to opt-out or receive assistance.
STOP - subscribers can text in keyword "STOP" at anytime which will unsubscribe them from receiving any more messages.